PPT Slide
- Company Organization Structure to become more efficient
- Information needs of customers/decision makers?
- One-shot missions versus systematic development of infrastructure
1) Construction Companies
2) Consumer-Oriented Companies
- How do our customers make purchase decisions?
- How should we market our services?
- Of the target customers, how should each best be reached?
- How much will it cost to acquire one customer within each target group?
website: http://www.ae.gatech.edu/research/windtunnel/nmb/nmbhome.html