NASA Means Business Student Competition 2003

INTEGRATIVE EXERCISE

The attached fictitious press release sets forth a proposed NASA program to search for evidence of life in the Solar System.

You work in the Marketing and Business Development Department of a major U.S. aerospace contractor that has decided to aggressively pursue the prime support contract for the proposed program.

Your company's Washington lobbyists and polling experts all agree that American public opinion is key to Congressional funding of the program.

Your assignment is to devise a storyboard for a 60-second network television "informercial," the purpose of which is to rally voter support for the program (read: not NASA and not the contractor). In this context, the infomercial must articulate the central theme of a related public relations campaign to promote the program.

Your work on this Integrative Exercise, which represents 20% of your overall score, will be judged based on (a) how well it reflects "applied creativity" (i.e., innovative, relevant, and do-able), and (b) the level of professionalism with which your storyboard is presented on Wednesday morning.

GOOD LUCK!!