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Although NASA and other organizations have greatly increased the awareness of Mars in general, public interest in the Mars Missions has declined. A lack of understanding of the Mars Missions is one reason for the decrease in attention by the general public.

The University of Illinois team has identified opportunities to revive waning NASA brand image and regain public support for the Mars Mission

The goal of the the team is to create an air of excitement and pride in addition to increasing public understanding of the Mars Mission.

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