During the Fall 2005 semester, you will assemble a team of your college student colleagues to prepare and submit a proposal according to the guidelines set forth in this web site.
We are looking for teams with members representing both the traditional "space disciplines" PLUS some not normally associated with space exploration, like:
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Advertising
Marketing
Journalism
Survey Research
Sociology/Psychology
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Radio-TV and Film
Communication
Fine Arts
Performing Arts
Other similar disciplines
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If your proposal is selected from those received, you will compete against four other Finalist Teams to develop a NASA Strategic Communication and Education Plan, highlighted by signature video, radio, print and Internet promotional productions to showcase your strategy.
The main objective of your NASA Strategic Communication and Education Plan and promotional productions is to effectively articulate to the general public the value and anticipated contributions of NASA's space exploration programs to life on Earth.
Then, in May 2006, representatives of the Finalist Teams will attend the Eighth Annual NASA Customer Engagement Conference at the Kennedy Space Center in Florida. This Conference will be a forum for:
- Presenting your teams' work;
- Interacting with leading NASA, industry and university community "customer engagement" professionals;
- Receiving status reports on the progress of space exploration missions and programs; and
- Attending a special "behind-the-scenes" tour of the Kennedy Space Center.
NASA plans to incorporate innovations from your work into its emerging strategic communication strategy and evaluate it against other leading concepts being developed for NASA-TV and elsewhere.
Each of the five Finalist Teams will receive:
- Cash awards of $1,000
- Travel grants to the Johnson Space Center for a February 2006 NASA Orientation program and to the Kennedy Space Center for the May 2005 Customer Engagement Conference
- Recognition for their contributions to the Nation's space program.
In addition, an overall "Grand Prize Recipient" team will be selected and announced at the Conference. That team will then present its work to NASA leadership in Washington, D.C., in Summer 2006.
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