Simply put, NASA needs your help
NMB2006 is your chance to help NASA tell its story in new and more effective ways by applying your knowledge of the business world and its tools of advertising, marketing, communication and journalism. This is your goal.
Your two-semester mission is to:
- Research, design, and develop a NASA Strategic Communications and Education Plan;
- Produce signature implementation projects of your NASA Strategic Communications and Education Plan (ultimately, a 30-second video, a 30-second radio spot, a print media piece, and an Internet presence); and,
- Develop and implement a Team Outreach Plan.
Your focus is to be on NASA's role as humanity's bridge to the Moon, Mars, and beyond, including the scientific research, technology development, and international cooperation required to get us there.
Your location may extend as far as NASA reaches - from the Earth's subsurface to the stars and including the International Space Station, the Moon, Mars and elsewhere.
Your role is that of storyteller, and your media are video, radio, print and the Internet.
Your global context is humankind's goal to survive, develop, and transform itself through the exploration of the unknown. Your organizational context is NASA's Office of Strategic Communications, which oversees the NASA Public Affairs Office, Education Office, Legislative Affairs Office, and External Relations Office.
Your cast may include (with their permission, where appropriate) anyone associated with space exploration. Big hint: The cast need not be limited to astronauts and rocket scientists.
You are strongly encouraged to recruit partners and underwriters, which can include your university, department, corporations, media outlets, movie theaters, etc. -- whomever and whatever you need to make your creative efforts real.
IMPORTANT: NASA anticipates using your work. For this reason, NASA expressly reserves the right to do so. This includes, and is not limited to, your concepts, plans and productions. Further, it may also include the public broadcast, dissemination or presentation of your work...all, of course, with attribution to you and your school.