NASA Means Business



WHY Your Knowledge Is Needed

WHO May Participate

HOW to Participate

WHEN & WHERE It Will Take Place







Burke O. Fort

voice: 512-471-7225
fax: 512-471-3585

3925 West Braker Lane, Suite 200
Austin, Texas 78759

toll-free switchboard:




WHEN and WHERE the Program Will Take Place

Participation begins with your decision to compete and ends with our receipt of your team's Final Report, which is due by June 16, 2006.

Finalist Teams Selection (Finalist Teams Announcement: Friday, December 16, 2005)

A Peer Review Committee, consisting of representatives of NASA, industry and universities, will select from among the proposals received up to five student teams to participate as Finalist Teams in the NMB2006 competition. The Committee will assess each proposal according the following criteria:

  1. Presence, creativity, and effectiveness of all of the following:
    1. One (1) 30-second promotional video storyboard,
    2. One (1) 30-second promotional radio spot storyboard,
    3. One (1) promotional print media concept, and
    4. One (1) promotional Internet media concept.
    5. Accompanying descriptive materials setting forth the intended target audience(s) for each (a-d), as well as the strategy and underlying rationale for communicating the intended messages to each audience targeted.
    We strongly urge you to review the work of previous NASA Means Business teams for insight into your target audiences!
  2. Ability of the team to form strategic alliances (e.g., partnerships with advertising agencies, news media organizations, etc.) with a description of how they will be useful and effective in the team's activities.
  3. Presentation of team members' credentials (students, professors, mentors, etc.)
  4. Institutional and community resources obtained in support of the team's proposal-writing and post-selection activities (e.g., course credit, coverage of expenses, local publicity, community outreach support, etc.)
  5. Presence of a Team Outreach Plan with which the team will implement effective strategies for telling school and public groups about the experience and knowledge it gained by competing in the NMB2006 program; and,
  6. Presence of a formal, written commitment of the proposing team's home institution and/or other qualified organization (e.g., National Space Grant state consortium, corporate underwriter, etc.) to arrange for funding to cover costs associated with its participation other than those covered by NMB2006 for Finalist Team travel (see below).

We strongly encourage teams from underrepresented institutions, or including students from underrepresented institutions, to submit proposals!

Proposal Review Criteria Weighting

Reviewers will assign to each proposal a numerical score of 1-10 (10 being the highest) in each of two categories -- "Promotional Design" and "Outreach."

The weighted average of those two scores will constitute an overall score, which will be used to rank-order the proposals received. Promotional Design, which includes the storyboards, concepts and descriptive materials, will comprise 80% of this score; "Outreach", 20%. Selection of the participating teams will be made according to the teams' rankings based on their overall scores. The teams receiving the five highest scores will be selected as Finalist Teams.

Finalist Teams' Competition (Spring 2006 Semester)

At the beginning of the Spring 2006 semester, the Finalists' Competition will begin the second round of competition with the following activities:

  • Each Finalist Team will prepare a NASA Strategic Communications and Education Plan document and produce a 30-second video spot, a 30-second radio spot, a print media piece and an Internet presence, based on the concepts set forth in its proposal.
  • Judging criteria will be published.
  • Each of the five Finalist Teams will be partnered with key scientists, engineers, and administrators in NASA and/or the aerospace industry, who will act as information sources or mentors. These NASA contacts will also provide access to other professional NASA and industry personnel as required by each team.

NASA Orientation Seminar: Each Finalist Team will send at least one of its student members a NASA Orientation seminar to be held in early February 2006, at NASA's Johnson Space Center in Houston. Students will learn about NASA’s programs, technical capabilities, and history. NASA will cover the cost of this trip for one representative of each team.

Midpoint Videoconferences: During the week of March 6, 2006, each team will deliver a presentation of its work to date at a "Midpoint Videoconference" with NASA officials. The principal purpose of these videoconferences is to help each team refine its effort based on the officials' responses. The videoconferences will be confidential in that no information about what any Finalist Team is doing will be shared with any other team. Further, the teams’ midpoint presentations will not be a factor in the later judging to select of the Grand Prize Recipient.

Eighth Annual NASA Customer Engagement Conference (May 22-24, 2006)

NASA will convene the Eighth Annual Customer Engagement Conference at the Kennedy Space Center in Florida on May 22-24, 2005. A Grand Prize Recipient will be selected and announced at the Conference. Judging will be based on how well each team's entire work effort responds to the criteria to be set forth at the beginning of the Spring 2006 semester.

In addition to providing a forum for the presentation of each student team's work, the Conference will be structured to allow dialogue among NASA, industry and university community professionals; provide status reports on the progress of exploration missions and programs; and introduce updates on new systems, technologies and approaches to the exploration and development of space.

Students may also expect to initiate relationships at the conference that could ultimately lead to professional employment opportunities.

NMB2006 Wrap Up (Deadline: Friday, June 16, 2005)

By June 16, 2006, each team must have submitted its Final Report, which is to consist of electronic copies of all work done. This includes a team's NASA Strategic Communications and Education Plan, and promotional video, radio spot, print media piece, Internet presence, conference presentations, web site source files, and a full review of its completed and ongoing Outreach Program activities.