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Partnering NASA and the Universities

We suspect that the NASA Mars Exploration Business Plan (Business Plan) will resemble more closely a startup plan for a multi-national company than that of a traditional space program. NASA has very little expertise in the writing of business plans, particularly ones involving public/private partnerships and the cooperation of several nations and their industrial sectors. The complexities presented by the many cultures, languages, ways of doing business, national and international laws, and governmental differences make the development of the Business Plan one of the major challenges of the entire program.

When coupled with NASA's new, lower-cost ways of doing business (where the Agency does not itself fully understand the implications of imposing new management practices on its forty-year-old bureaucracy), the problem becomes even more complex.

Accordingly, NASA has recognized that it genuinely needs outside skills and expertise to complement its own. Skills required include business planning (domestic and international) and administration, public policy, public administration, marketing, advertising, and communications. Many of those skills are available in the academic community.

What This Opportunity Is About
The Need for a Business Plan Partnering NASA & Universities Your Participation

WHAT | WHO | WHEN & WHERE | HOW & BY WHEN | FOR MORE INFORMATION | HOME

1999 NASA Means Business Student Competition is a HEDS UP Program. HEDS UP is sponsored by NASA and is administered by the Lunar and Planetary Institute and Texas Space Grant Consortium.


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Last Modified: Thu Sept 24, 1998
CSR/TSGC TeamWeb